Project Type
UI/UX Design
Role
Project Lead
Team
Duration
12 weeks
Project Overview
In a market overshadowed by compromises and economic challenges, meat pie brands struggle to maintain a distinct identity. The visual and verbal elements of many brands fail to communicate the opulence and quality expected by discerning consumers. The packaging, logos, and overall brand identity lack the ability to stand out and convey a sense of premium indulgence. Big Pie is born out of the need to address this fading identity crisis, aiming to redefine brand aesthetics by integrating a visual and verbal language that reflects opulence, quality, and a commitment to a superior culinary experience. The problem isn’t just about the scarcity of rich ingredients; it’s the scarcity of a brand identity that resonates with the refined tastes of the target audience. Big Pie endeavors to be the solution, infusing a fresh, distinguished identity into the market.
My design approach for Big Pie brand identity is like a visual story. Imagine a pie chart, but more exciting. The chart shows how much bigger and better Big Pie is compared to other pies. Colors make it look rich and fancy, catching your eye.
On the chart’s side, there’s an “Open Mouth” shape. It’s like an invitation to taste something amazing. It’s a way of saying, “Come and enjoy!” This part makes the brand identity feel more like an experience.
Now, the chart does something interesting. Big Pie looks like it’s swallowing up smaller pies. This is like saying Big Pie is the boss, the best in the market. It’s not just about size; it’s about being the leader.
Colors are chosen to make everything look fancy and stylish. Words are big and bold, adding to the strong and confident feel.
The brand design is more than just symbols and colors. It wants you to feel something. Big Pie becomes more than food; it becomes a symbol of being the best and making every bite special. It’s a way of showing that Big Pie is the king of meat pies.
Project Overview
In summary, the food ordering and delivery app has revolutionized dining experiences by seamlessly integrating technology with culinary delights. Through user-friendly interfaces, robust rating systems, and personalized order options, the design has enhanced convenience and satisfaction for users. Real-time tracking features have further instilled confidence in service reliability.
Table of Contents
- Screens
- Overview
- Problem
- Solution
- User Persona
- User Empathy and Flow
- Competitive Analysis
- Low fidelity prototype
- Some Interfaces
- Conclusion
