Crystal Mediatech Brand Identity Redesign

Crystal Mediatech Brand Identity Redesign
Project Case Study

Project Type

Brand Identity Design

Role

Project Lead

Team

Joshua Adetunji (Solo)

Duration

2 months

Project Overview

In the dynamic realm of digital innovation, staying ahead requires more than just adaptation—it demands bold reinvention. Crystal Mediatech, a trailblazer in social media, design, and digital strategy, embraced this ethos as they ventured into the tech sector. This overview chronicles their journey to reimagine their brand identity, capturing their evolution while preserving their steadfast dedication to client success. The objective of this project was to rebrand Crystal Mediatech, a multifaceted agency specializing in social media, design, digital marketing, and influencer marketing, to reflect their expansion into the tech sector while maintaining their identity as a brand growth partner.

Solution

My design approach for this project was as follows:
1. Conducted comprehensive research into the tech industry’s visual language and trends, as well as Crystal Mediatech’s core values and market positioning.
2. Collaborated closely with the client to understand their vision for the rebrand and gather feedback at every stage of the design process.
3. Iteratively refined concepts to strike the perfect balance between innovation and continuity, ensuring the new logo reflects both the agency’s evolution and its enduring commitment to client success.